HostMAPP enables Player Development Executives to Measure the Activity, Profitability and Potential of casino hosts. A key component of HostMAPP is to show each Casino Host where they stand against their casino host goals.
The Director of Player Development sets many goals for their casino hosts, but three important areas of consideration are revenue growth from Active, Inactive, and New players.
At the start of the period, e.g. the start of a calendar quarter, each casino host is given a list of players who are considered “Active” (which means they have played recently) and a list of players who are considered “Inactive” (which means they have not played for a while, typically six months). The casino host is expected to create a list of “New” players during the period.
At the end of the period, the casino host receives a bonus based on the results for the Active, Inactive, and New players. The process of measuring this program is complicated when using the Player Tracking System and MS Excel spreadsheets. HostMAPP from Harvest Trends can automate the entire process.
With HostMAPP, each casino host receives a Daily Action Plan each and every day. The Daily Action Plan shows the host where they stand against each goal, and provides details about each category of player: Active, Inactive and New.
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