Tag Archives: Player Development

BoB, the Casino-specific CRM solution

Over many years in Casino Player Development, I often wished my team had a tool that would tell them which of their coded players they should be in contact with next and why. Without the help of my database guy (with whom I always worked very closely), I couldn’t create a new host list, nor could I make up a list of inactives or tournament invitees and assign them to the hosts for activation. Human assistance was necessary. That left my team waiting, sometimes for many days, for access to the sliced-and-diced information they needed in order to effectively move players through our doors and dollars through to the bottom line.

But that was then. Now, Harvest Trends’ HostBoB can help player development pros identify and prioritize the players they should reach now. It works in a similar fashion to the Daily Action Plan, or DAP. The DAP is a daily player list sent to each host via e-mail, with players classified according to the property’s host goals and player specifications. With BoB, the host still sees this sorted and classified player list, but with the added benefit of interaction with his electronic player database. The host knows who to contact and why, inputs that contact and the results on the spot, and a host manager can see in real time how well the host is progressing with his goals and objectives.

Have you just spoken with four of your coded players at a blackjack table? Mobile BoB lets you quickly enter the “touch” and add any notes or tasks related to those guests. You don’t forget who you saw and have to rack your brain later to update your report to the boss, and you will remember to call one of them back in a few days to check on reservations for his next visit.

Does your property have an upcoming show that isn’t selling like hotcakes? HostBoB allows you to find worthy patrons who might enjoy that show and assign those players to the hosts so you can paper the house. Good players get free tickets, the hosts are talking with your worthy patrons, and the showroom gets filled. Everybody wins!

Are you fairly certain there are good patrons in your database whose play qualifies them for host service, but they’re not currently coded? HostMAPP will show you in just minutes how many there are, and more importantly, WHO they are. With HostBoB, you can round-robin assign them to the host team with just a few minutes of set-up.

Customized to support your property’s initiatives, HostMAPP and HostBoB take the guesswork out of player development. Together, these modules provide you with both a high-level and a granular view of your PD program. Team leaders will quickly be able to answer questions about how their hosts’ performance is affecting the bottom line. Hosts will be able to effortlessly provide their players with a seamless, personalized experience. Casinos will be able to swiftly make adjustments to changing market conditions and drive revenue by activating the right players of interest.

Harvest Trends has been working toward this ideal for some time now, and BoB will be ready for launch at the end of January 2015. Our developers have listened carefully to all our instructions to make it user-friendly and intuitive. Users have access to both desktop and mobile versions. We are so excited to show you all that BoB can do!

Contact Amy today for a sneak peek at BoB and “his” super-easy interfaces.